0% Complete
صفحه اصلی
/
بیست و نهمین کنفرانس مهندسی برق ایران
Brain Effective Connectivity Comparision in Different States of Familiarity and Desiring Brands Confrontation: a Neuromarketing Study
نویسندگان :
Mahdi Taghaddossi
1
Mohammad Hasan Moradi
2
1- Amirkabir University of Technology
2- Amirkabir University of Technology
کلمات کلیدی :
Neuromarketing, effective connectivity, k-means clustering, ICA implementation, statistical comparison
چکیده :
Various studies have been accomplished in the field of Neuromarketing. But employing the connectivity method in this field has less been considered. In this study, we tend to investigate effective connectivity changes at confrontation to four different states of familiarity (watched before on not) and desiring (choose for purchase or not) brand. After preprocessing of Electroencephalograph (EEG) dataset recorded from 20 participants we found effective areas of the brain in this study using K-means clustering. Then we measured the effective relation between each area using the generalized partial coherence index (GPDC) connectivity index. We tested for each relation between brain areas in four different states and figured out every brain area's relations have significant differences between the four states. To find different state or states we used a Post-hoc test. We understood the states of watching brands which have included familiar brands have significantly a higher value for almost all brain areas’ directed relations. In the end, we concluded watching a familiar brand no matter buying it or not will result in a higher value of effective relations between areas.
لیست مقالات
لیست مقالات بایگانی شده
طراحی کنترلکننده مد لغزشی دینامیک برای سیستم تعلیق فعال غیر خطی با عملگر غیرایدهآل
مونا عظیمی - الهه مرادی
یک روش اقتصادی برای تعیین مکان بهینه ریکلوزرها در فیدرهای توزیع شعاعی با هدف بهبود قابلیت اطمینان
محمودرضا شاکرمی - میثم دوستی زاده - هومن بسطامی - مهران امیری - ابراهیم شریفی پور - شمس الدین کمالوند
مدیریت انرژی یک شبکه هوشمند با ساختار هولاکراسی انرژی شامل مصرفکنندگان خودتولید بر اساس حق انتخاب مبتنی بر ترجیحات اقتصادی، زیستمحیطی و اجتماعی
پیمان افضلی - مسعود رشیدی نژاد - امیر عبداللهی - محمدرضا صالحی زاده - حسین فرهمند
A New Approch on Condition Assessment of MV Switchgear based on Thermal Evaluation
Mohsen Taghizadeh Kejani - Seyed Hamid Khalkhali - Ali asghar RaziKazemi
Dominant Control Set Selection in Clustered Complex Brain Network
Sana Motallebi - Mohammad Javad Yazdanpanah - Abdol-Hossein Vahabie
Autoencoders for Input Reduction in Interval Type-2 Hyperbolic Fuzzy System Identification and Control: Experimental Results
Behnaz Mohammadi - Nazanin Ildarabadi - Mohammad-R Akbarzadeh-T
بررسی حفظ همراستایی در سامانههای مخابرات نوری فضای آزاد
مهدی زندی آتشبار - اصغر غلامی - فروغالسادات طباطبا
Low-cost Broadband Reflectarray Antenna Using Cross Bow-Tie elements
Mahdieh Bozorgi - Mahmood Rafaei-Booket
The Effect of Cavity Length on Two-State Quantum Dot Laser Performance
Gholamreza Babaabasi - Mohammad Mohsen Sheikhey - Sara Alaei
The Effect of Optimal PMU Placement in Power System State Estimation considering the Seasonal Load Curve
Seyed Hamed Mir Mohammad Ali Roudaki - Mehrdad Abedi - Iraj Pourkeivani
بیشتر
ثمین همایش، سامانه مدیریت کنفرانس ها و جشنواره ها - نگارش 42.8.0